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Are you thinking of using TikTok marketing to advertise and promote your business or organization? You should be…

Tiktok is at an all time-high with over 100 million monthly active users within the US alone! But even with millions of users, the app is still very new to the marketing and advertising world.

TikTok has practically emerged out of nowhere to become one of the world’s most famous applications. It started out as a moderately popular video-sharing application in China called Douyin, and known as TikTok to the rest of us. However, In 2018, it absorbed Musical.ly, a more well-known…


FWPP Inc. is an E-commerce superstore located in Hicksville, Long Island.

As a business that offers many products, it is a very exciting time for our employees (and customers!).Whether it is Furniture, Hardware, PPE (Masks for COVID-19), Office & Gaming chairs, each category is keeping FWPP very busy! Take a look for yourself at www.usfwpp.com …

Our E-commerce superstore is up and running, we have a multitude of different employees, and are all so happy to have early success.

Albeit true, at FWPP we embrace new trends and challenges. Although entering different retail markets that are quite saturated sounds daunting…


As any Marketing professional knows, email Marketing is an incredibly efficient part of any campaign. Whether one is to consider the low cost, increased sales (if you are doing it right!), brand awareness & recognition, and other benefits, Email Marketing is essential!

Email Marketing is relatively simple. Generate leads, upload them to your CRM (gotta love constant contact!), write great copy and design; then send. A/B test, review analytics, rinse and repeat.

Yet if it were that simple, I wouldn’t be writing this.

Here’s a great example.

I work for a E-Commerce company FWPP Inc. …


2021 Best Chair: Gaming and Office

Date: 04/22/2021

This is my favorite chair of 2021!

2021 has been quite a tumultuous year! Ever since COVID-19 began affecting countries worldwide, people have naturally adapted to how we work & play.

Our world typically does not see such rapid change, and this sort of paradigm shift was global! Whether you were/are living in Italy, Chile, China, or the US, adapting to living at home became incredibly important.

Due to this seismic shift in behaviour, working remotely has become the norm. COVID-19 has also forced entire families to stay inside more frequently.

While the virus raged across the globe, some…

Matt Cohen

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